Since 2013

Hiring a non-professional to manage a small business's social media accounts can potentially have several negative consequences, including:

1. Poor quality content: A non-professional may not have the expertise or skills to create high-quality, engaging content that effectively promotes the business and resonates with the target audience. Poor quality content can damage the business's reputation and make it harder to attract and retain customers.

2. Inconsistent branding: A non-professional may not have a good understanding of the business's brand and messaging, which can lead to inconsistent or unclear communication across social media platforms. This can make it harder for customers to understand what the business stands for and what it offers.

3. Ineffective use of social media platforms: A non-professional may not have a good understanding of the various social media platforms and how to use them effectively for business purposes. This can result in ineffective social media campaigns, wasted advertising dollars, and missed opportunities to reach potential customers.

4. Compliance and legal issues: A non-professional may not be aware of the various laws and regulations that govern social media use for businesses, such as data privacy laws, advertising regulations, and copyright laws. This can potentially lead to legal issues and penalties for the business.

5. Time and cost inefficiencies: Hiring a non-professional to manage social media can end up being more time-consuming and costly than initially anticipated, as the business owner may need to spend extra time supervising and correcting the work of the non-professional. This can take away from other important business tasks and ultimately cost the business more money in the long run.

       

Overall, hiring a non-professional to manage a small business's social media accounts can potentially lead to a range of negative consequences that can impact the business's reputation, effectiveness, and profitability.